The Lyria brand.
The Lyria identity in one page: what the name means, how the mark is built, the colours and type we use, how we sound and how we move.
Many rails. One destination.
Lyria takes its name from the lyre, an instrument of many strings played as one. That is the job of our infrastructure: many acquirers, banks, currencies and controls, working as one system.
The mark, Orbit One, draws that idea in one shape. The core is a single stroke that reads as the l of lyria and the 1 of lyria.one. Around it, a tilted orbit carries the coral node: the ecosystem, always in motion, never stopping.
The mark and the wordmark.
Orbit One: a core, an orbit and a coral node, with small gaps where they cross so the mark has depth in flat colour. The wordmark is set in Manrope ExtraBold, in lowercase, with tight spacing.
Clear space
Keep space around the logo equal to the height of the mark’s rounded square, halved.
Minimum size
24 px for the mark on screen; 80 px wide for the full lockup.
Don’t
Recolour the node, stretch the mark, add effects or set the wordmark in capitals.
Ink, cobalt and a single warm note.
Ink and white carry most of every layout. Cobalt is the brand colour and the colour of action. Coral is the warm note: used sparingly, in gradients and for emphasis, never for text.
Two typefaces, clearly divided.
Every rail. One API.
Headlines, numbers and the wordmark. Tight letter spacing, short lines, sentence case.
Lyria routes each payment to the provider most likely to approve it, then records every movement of funds in a double-entry ledger.
Body copy, interface text and labels.
C10001565 · 482,190.32 EUR · stl_8841
Registration numbers, amounts in tables, identifiers and code.
Calm, precise, plain.
We sound like the most experienced person in the room: sure of the facts and never in a hurry to impress.
- Short headlines
- Three to seven words. “Every payment rail. One API.” “Every transaction, accounted for.”
- Specific claims
- Say what is true and checkable: our registration number, how routing decides, where funds are held. No superlatives we cannot prove.
- Plain verbs
- Route, hold, convert, settle, protect, reconcile. These six verbs describe the whole platform.
- Honest limits
- We say clearly that Lyria is not a bank and which partner provides which regulated service.
- Avoid
- Hype words, exclamation marks, jargon a CFO would need explained, and borrowed slogans.
The orbit.
Our signature motion is the coral node circling the core: one slow lap every seven seconds, behind it and back in front. Calm, constant and always on, like the infrastructure. It stops entirely for people who prefer reduced motion.
Need brand assets?
Partners and press can request logo files and usage approval from our team.